Privacy policy

Effective date: 23 December 2025

1. Who we are

Forthgreen Ltd. ("we", "us", or "our") operates forthgreen.com, a curated directory dedicated to helping you discover ethical, vegan, and sustainable fashion brands. We are registered in England and Wales.

This policy explains how we handle your data when you visit our website. Our goal is to be transparent, honest, and respectful of your privacy.

2. What data we collect (and what we don't)

We have designed our site to collect as little personal data as possible:

• No Direct Purchases: We do not process payments or financial information. All purchases happen on the external websites of the brands we feature.
• No Comments: We do not have a public comment system where your data would be stored or displayed.

Account data (if you create an account):

You can use our site without creating an account. However, if you choose to sign up, we collect:

• Email address: Used for authentication and account recovery.
• Password: Securely encrypted and stored by our authentication provider (Supabase). We never have access to your plain-text password.

Wishlist data (if you use the wishlist feature):

When you save products to your wishlist, we store:

• Product identifiers, titles, prices, and images
• The date you added each item

This data is linked to your account and synced across your devices. It is used solely to provide you with the wishlist feature and is not shared with third parties.

Data we may collect automatically:

• Technical Data: Your IP address (which is anonymised where possible), browser type, device type, and operating system.
• Usage Data: Pages you visit, how long you stay, and the links you click. This helps us understand what content is popular and improve the site.

3. Cookies and consent

We use cookies and similar technologies to make our website work and to understand how it is used. We use a first-party consent system that puts you in control.

We categorize cookies as follows:

• Necessary (Always Active): Essential for the website to function (e.g., remembering your cookie consent preferences). These cannot be disabled.
• Preferences (Optional): Allow us to remember your choices and personalize your experience, such as showing you products related to those you've viewed before. These are only set if you give consent.
• Analytics (Optional): Help us count visits and traffic sources so we can measure and improve the performance of our site. We use Google Analytics for this purpose. These cookies are only set if you give consent.
• Marketing (Optional): These cookies may be set by our advertising partners to build a profile of your interests and show you relevant adverts on other sites. We do not currently use these, but you can opt-in or out at any time.

4. How to manage your cookies

You have full control over which non-essential cookies we use:

• On your first visit: You will see a popup asking for your consent. We will only set non-essential cookies if you click "Accept All" or enable them in "Manage Preferences".
• At any time: You can change your mind by clicking the "Cookies" link in the footer of any page. This will reopen the preference center where you can toggle categories on or off.

5. Third-party links & services

Our website contains links to third-party websites (the brands we feature). Clicking on those links may allow third parties to collect or share data about you.

We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.

6. Affiliate disclosure

Some of the links on our site are affiliate links. This means that if you click on a link and make a purchase on a brand's website, we may earn a small commission. This comes at no extra cost to you.

Our use of affiliate links does not influence our editorial decisions. We feature brands based on their sustainability and ethical credentials, not their affiliate programs.

7. Data retention

Account data: If you create an account, your email address and encrypted password are retained until you delete your account. You can delete your account at any time from your Settings page.

Wishlist data: Products you save to your wishlist are retained until you remove them or delete your account. When you delete your account, all associated wishlist data is permanently deleted.

Analytics data: Analytics data is retained in accordance with Google Analytics' standard retention periods (typically 14 months for user-level data) before being automatically deleted or anonymised.

Cookie preferences: Your cookie consent preference is stored locally on your device for up to 6 months, after which we will ask for your consent again.

8. Your rights

Under data protection laws (such as the GDPR and UK GDPR), you have rights including:

• Right to access: You have the right to ask us for copies of your personal information.
• Right to erasure: You have the right to ask us to erase your personal information. If you have an account, you can delete it yourself from the Settings page, which will permanently remove all your data including your wishlist.
• Right to withdraw consent: You can withdraw your consent to cookies at any time via our footer link.
• Right to data portability: You have the right to request a copy of your data in a structured, commonly used format.

If you wish to make a request or need assistance, please contact us using the details below.

9. Changes to this policy

We may update this privacy policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the updated policy on this page with a new effective date.

10. Contact us

If you have any questions about this privacy policy or our privacy practices, please contact us at:

Email: info@forthgreen.com