About Us

Forthgreen is a curated platform dedicated to helping people discover better fashion choices — for the planet, for animals, and for people. In a world full of greenwashing and overwhelming options, we set out to build something simpler: a space where trust and transparency come first. Forthgreen makes it easy to explore ethical and sustainable alternatives to the brands you already know — from cruelty-free materials and planet-conscious practices to timeless designs built to last. Every listing is handpicked, not paid for, and each profile gives you clear, digestible insights into what the brand stands for.

We believe sustainable fashion shouldn’t be confusing or exclusive. That’s why Forthgreen is designed to be welcoming, practical, and beautiful. The platform isn’t just for hardcore environmentalists — it’s for anyone who’s ever asked “what’s a better option?” and wanted an honest answer. By focusing on ease of use, visual clarity, and real human stories, we help users make choices that feel good — not guilt-driven. Whether you’re building a more ethical wardrobe from scratch or looking for your next statement piece, Forthgreen offers a smarter, calmer way to discover brands that align with your values.

The project started from a simple frustration: why is it so hard to find good fashion brands all in one place? With that in mind, we’re continuously growing the directory, improving the app, and building tools that help people save their favourites, share what they love, and support businesses with values that match their own. Ultimately, Forthgreen is more than just a shopping tool — it’s a mission to make better choices the norm in fashion, not the exception. And we’re just getting started.